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History of Colombian Jeans and International Fashion

History of Colombian Jeans and International Fashion

The iconic butt lift jeans were first created in 1992 by Colombian designer Gregorio José Rivera Quiroz to shape the behind to draw attention and emphasize the natural volume and shape of the butt.

After the relatively boyish fashion trend of the 1990s, the idea of hyper-feminine shapes and busy design became "the thing," Colombian jeans started to become popular. These butt-lifting jeans were all about eye-catching design, intricate detail, and a lovely shape and were often decorated in jewels, pearls, and rhinestones. The design of the but lifting jeans has changed over the years; ladies want a more delicate pattern and more emphasis on the shape, so they've become less decorated, although their stitching often takes us back to those early designs.

The decorated butt-lifter has become the archetypal Colombian jean, a product that has found success in other markets internationally. Colombian jeans are exported to Chile, Guatemala, Mexico, Peru, Central America, Germany, Spain, and their biggest importer is the US. 50% of the exports of jeans from Colombia go to the US, which is approximately US $111 million; according to “ProColombia,” which is the entity in charge of the international commerce of Colombia. According to ProColombia analysis of the high demand for jeans in the international market, opportunities are identified for Colombian jeanswear exports in destinations that want to enter the fashion trend of butt-shaping jeans such as Australia, Argentina, Bolivia, Brazil, France, Italy, Netherlands, United Kingdom, Switzerland, Canada, Chile, South Korea, Costa Rica, Ecuador, El Salvador, among others.

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Colombian Jeans Benefits

Colombian Jeans Benefits

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